Winning the most prestigious championship in the sport takes a singular focus and relentless pursuit of your goal. When it’s coupled with finding the inner strength to believe when others have lost confidence, the task becomes herculean. Reaching that goal requires thousands of hours of effort that no one sees or appreciates. Those early mornings and long motos at the practice track, the countless hours of conditioning, the commitment to always move forward.
That relentless pursuit is what separates the winners from the losers, the imitators from the innovators, the strong from the weak. It’s also what inspires us to continually raise the bar on performance, durability, comfort and style on every piece of moto equipment they produce. Because their goal is helping you reach yours.