The team behind USWE grew up riding off-road motorcycles on the Swedish country side, searching for the adrenaline rush in deep mudholes and at big climbs. They stuffed backpacks with enough food, water and gear to keep going day and night. Those original packs were really uncomfortable and bounced around.
That experience led them to buy an old Husqvarna sewing machine in 2007 and started working on their own backpack prototype, and thus USWE was born. Their lineup now includes daypacks, protector packs, hip packs and hydration packs.
Today they are a global brand designing bounce free action backpacks for athletes and weekend warriors, who rather spend two hours trekking through cold mud than inside a shopping mall.