SRAM was founded on a single product in 1987 and introduced the Grip Shift shifter to the road bike market in 1988. In 1991 that technology was adapted for mountain bikes, and SRAM quickly grew. Since then, SRAM has evolved and grown to include a variety of parts for road and mountain bikes for the everyday rider and weekend warriors.
Even with the growth through acquisition of other bicycle part brands, the passion for improving the experience as well as expanding the potential of cycling has remained the same.
SRAM. Fun. Efficient. Faster